Understanding how Branding is Leverage
It’s amazing how people in small business don’t understand they are branding whether they know it or not. Car dealerships with loudmouths DO leave a good or bad impression on people. I teach small business owners, affiliate marketers, MLM, and Network Marketers the importance of a good Brand. It’s one thing to create a Brand for someone, but it’s another thing in helping that business owner how to MAINTAIN the brand. You can look at many companies who have developed a great Brand, but then stayed stagnant and rested their laurels on the Brand, without changing with what the customer wanted. I have been studying David F. D’Alessandro the author of Brand Warfare, and the book is just amazing. He goes above and beyond what most so-called experts in Branding would dare go, they don’t teach this stuff in colleges. It’s amazing to me how blogging has just overnight developed a positive or negative Brand for someone. I teach in the world of Affiliate Marketing, MLM, Network Marketing, and Direct Sales, how to develop a list or database of repeat customers who buy over and over and over again. My mentor has been Joe Schroeder of Zombie Marketing, this man knows how to Zombie-fie people with his freak like ability to make a person buy.
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I always like to share a blog or site I have found, that I just love, actually this time I have two. One is http://www.risingsunofnihon.com a very interesting site that focuses on business in Japan, Branding he is doing. Then I found a blog on his site called http://www.brandingpost.com/ both of which are very interesting reads. Check them out.
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Success,
Josh Peak
www.joshpeak.com




