Branding and Blogging
Reading a book right now called BRAND WARFARE by David F. D’Alessandro, and obviously the book is about building a killer brand. This book was sent to me by Joe Schroeder, and as Joe knows I am very passionate about TWO very important things, and teach them very well, that is branding yourself instead of another company, and building a list or database of clients who buy on a re-occuring basis from you. So in nurturing your list, you are in turn branding.
Now, using a blog with great information, will in turn produce a good list with people who are tuned to what you are saying, has to be helpful information. So called GURU’s in MLM, Network Marketing, as well as other industries are missing this concept. Instead the big leaders know exactly what the hidden order is, but yet they are teaching their downline or associates to just focus on their primary MLM, Network Marketing, or Home Business, instead of BRANDING theirselves. Yet those of us that know how to brand, understand the concept of putting multiple â€tools†that create nice residuals monthly inside of our attentive lists, these are tools that actually help people do the same thing I am doing. Pyramid Lords or Big Hitters are making five or six residual incomes from their downline on autoresponder, leads, lead capture page services, as well as many more tools. But they just aren’t teaching their students how to do the same, not teaching on branding, list building, blogging, etc. So when you see a guy or gal making 10k a month, and then all of a sudden jumps to 50k, it’s not because he had this marketing epiphany and all of a sudden learned how to build business better, they simply added another income stream in their portfolio…by virtue of branding.
If you want understand what I am talking about, then go listen to this interview I had with a great marketer from Norway in Terry Telford www.thebusinessprofessional.com/peak1.zip
In my mind, blogging is a great way to brand for many reason. First, you get to share your expertise with people, I love helping people with my solutions. Secondly, if they are real solutions, then people will come back for more, they will need your information. Lastly, with the list or database you build, with in turn help you very well financially.
Stay tuned for the next entry on how to brand correctly by using offline marketing techniques.
Success,
Josh Peak
2 Comments